Shape Tomorrow Industry Research

This research aims to gather more information about people’s employment and self-employment to improve how industry data are collected in the Shape Tomorrow study.

This information will help us better represent people across the UK by improving the accuracy of our industry statistics, providing more reliable insights for policy makers.

The Shape Tomorrow industry research follow-up survey includes questions on employer name, business activity and work location. These data will be used to improve the tools we use to collect data on the industries that people work in.

This follow-up survey is invitation only, and employed respondents who have been selected will receive an invitation at the end of the Shape Tomorrow study.

Once you have completed the follow-up survey, you will receive an additional £10 gift voucher by email or in the post, in line with your preference, as stated in the Shape Tomorrow study. You will receive the additional voucher within 30 days from your completion of the follow-up survey.

You will need your household access code to complete the follow-up survey, so that we can verify your household and send your voucher. The letter you received for the Shape Tomorrow study will include your 12-digit access code.

No specialist knowledge is required to take part. Your honest responses will help us improve our labour market statistics.

Please note, only one person per household should respond to the Shape Tomorrow industry research follow-up survey, and only one voucher is available per household. This survey must be completed by someone who is employed or self-employed.

This study is carried out by the Office for National Statistics (ONS), the UK’s largest independent producer of statistics. The ONS is not affiliated with any political party. You can read more about what we do.

From time to time, we conduct experimental research. This means your data may not be used directly in published outputs, but instead to inform improvements to our data collection tools. This work is essential for enhancing data quality and ensuring that people across the UK are accurately represented in our statistics.

The information you provide will be combined with data collected across the UK, and will not be used to identify you or your household in published data.

All information you submit is protected by law and treated as confidential in line with the Code of Practice for Statistics.

Your data from the Shape Tomorrow study will be held securely for up to five years, or until it is no longer required to produce statistics, after which it will be deleted. Identifying details will be removed at the earliest opportunity.

For the Shape Tomorrow industry research follow-up survey, the data will be held securely for up to one year or until it is no longer required, after which it will be deleted.

The Office for National Statistics (ONS) has commissioned the Northern Ireland Statistics and Research Agency (NISRA) to host the survey on its servers. The ONS will receive all data collected and retains full control over the information provided by participants.

The ONS may share selected information with trusted service providers to support the delivery of the research. These providers will only have access to the information necessary to carry out their role.

These organisations help the ONS to:

• send your gift voucher (the service provider for this is Pluxee, a subsidiary of Sodexo)
• get in touch with you with your permission (these service providers are GovDelivery and GovNotify)
• securely collect the information you give (these service providers are NISRA and TotalMobile)

Your name and email address will be shared with Pluxee to send your e-voucher. Pluxee will not use this information for any other purposes.

Eligible retailers are subject to change as per Pluxee's terms and conditions. A plastic gift card is available on request, although retailers may vary. Find out more about the Shape Tomorrow gift voucher.

For more information, see data protection and data protection and studies about people, families and households.

For accessibility assistance, email accessibility@ons.gov.uk.

For any queries contact the survey enquiry line on 0800 298 5313.

Opening times are:

9am to 6pm Monday to Friday
9am to 1pm Saturday

Further information about our social studies is available on the Our studies: what you need to know web page.

If you have any other questions, visit our Contact us web page.