FOI REF: FOI-2023-1143
You asked
Can you confirm the number of unique visitors broken down by each day from 1 January 2021 to 21 April 2021 that you recorded (via Google Analytics) to the 1st page of the actual census i.e. the page census.gov.uk/en/start page?
We said
Thank you for your request.
The associated download 'Unique visitors to Census website Early 2021' shows the number of visitors to https://www.census.gov.uk/en/start/ for between 1 January 2021 and 21 April 2021.
It is important to note that Google Analytics doesn’t specifically track each ‘unique’ visitor; rather it’s the number of visitors which have a unique client ID (if a visitor deleted ‘cookies’, they’d be treated as a different visitor). Also key is the ability for visitors to not accept or refuse an analytical tracking cookies, which prevent any kind of analytical tracking from taking place.
Please note
The file attached to this FOI was uploaded on 5 July 2023.