FOI REF: FOI-2024-1858
You asked
I am writing to you under the Freedom of Information Act 2000 to request the following information on social media expenditure. Please may you provide me with:
The amount of money paid by your organisation to social media influencers each year for the last five years.
We said
Thank you for your request.
Over the last five years, ONS has only used social media influencers to support the England and Wales Census 2021 to reach diverse audiences hard to access via other media channels at a cost of £83,352. The census campaign was highly successful, achieving a 97% response rate.
We do not hold specific social media costs from wider census media partnerships with LADbible; Gogglebox, Reach; News International and The Outfit. Social media influencer activities form part of a wider services package offered by the third party.