You give us a set of questions you want to ask the population, we do the rest: designing and testing the questionnaire, undertaking the data collection, cleaning the data, and delivering you a dataset that can be used for data analysis. Our highly skilled interviewers conduct interviews by telephone as part of our Opinions and Lifestyle Survey. They can collect high-quality data from a wide variety of question types and topics. From November 2019, the Opinions and Lifestyle Survey will collect data using a mixed-mode approach; online first with telephone follow up if required.

We offer

  • an achieved average sample size of 1,100 per month, of people aged 16 years and over living in private households in GB
  • a clear and transparent charging policy
  • complete flexibility – from 1 to 40 questions per module
  • a wide selection of classificatory variables (data breakdowns), including geographical, social, and employment characteristics
  • free expert advice to ensure you optimise your question design and analysis
  • monthly data collection for 8 out of 12 months (January, February, April, May, July, August, October and November)

You’ll receive

  • a respondent-level, anonymised dataset including classificatory variables for each respondent
  • a high-level survey report containing technical information, response rates, and frequency counts, and questionnaire documentation showing the routing and text for the client and classificatory variables
  • an Excel file displaying sampling errors and classificatory variables

Uses of the survey

Our methodology adheres to the Code of Practice for Statistics, and we produce a number of publications from the survey that are designated National Statistics. This sets us apart from random location, quota-based omnibus sampling approaches.

We have a proven track record in gaining insight for evidence-based development, monitoring, and evaluation in:

  • education
  • health
  • economy and taxation
  • transport
  • food safety
  • science and technology
  • social mobility
  • social and criminal justice

What can I ask?

We have space for 30 minutes of client questions for each month the survey runs. Your questions can cover almost any topic and can be opinion- or fact-based. This service is particularly useful for:

  • establishing the level of support for policy
  • evaluating the effectiveness of awareness campaigns
  • establishing social and political attitudes
  • identifying the prevalence of certain behaviours
  • evaluating levels of service satisfaction
  • measuring consumption of goods or services
  • testing or piloting questions before they are used in larger-scale surveys

Further information

For further information on the Opinions and Lifestyle Survey, please see the methodology guide and the quality and methodology information report. The Opinions and Lifestyle Survey: mixed mode pilot analysis article presents an overview of the comprehensive programme of research and testing that has been conducted to inform the transformation of the survey.