FOI REF: FOI/2023/5009

You asked

​I would be most grateful if you would provide me, under the Freedom of Information Act, the information requested below.

1) Do you use a social media management platform or a social listening tool?

2) If so, what tools do you use?

3) How much do you spend annually on a Social media management tool?

4) How much do you spend annually on a social listening tool?

5) When does your contract with your supplier/suppliers end?

6) Who is the senior officer in charge of this contract?

We said

Thank you for your enquiry. 

1) Do you use a social media management platform or a social listening tool? 

Yes we use both a social media management platform and media and social media monitoring tools. 

2) If so, what tools do you use? 

Hootsuite and Pulsar 

3) How much do you spend annually on a Social media management tool? 

£39,000 (ex VAT) 

4) How much do you spend annually on a social listening tool? 

£96,200 (ex VAT) which covers media monitoring (Vuelio) and social media listening (Pulsar) 

5) When does your contract with your supplier/suppliers end? 

Hootsuite contract ends December 2023; Access Intelligence contract ends 24/07/23 (this includes Vuelio and Pulsar) 

6) Who is the senior officer in charge of this contract? 

This information constitutes personal data and is therefore exempt under Section 40(2) of the Freedom of Information Act 2000 (FOIA). 

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