FOI reference: FOI-2025-3163

You asked

Under the Freedom of Information Act 2000, I am writing to request access to information held by the Office for National Statistics regarding political polling and survey work conducted over the past 18 months relating to UK government or political parties.

Specifically, I am requesting:

1. All polling or survey reports undertaken or commissioned by the ONS relating to UK government or political party performance, reputation, or policy issues within the last 18 months.

2. The full demographic breakdown of respondents for each polling or survey exercise, including but not limited to:

  • Age brackets

  • Gender

  • Ethnic background

  • Geographic location (regional breakdowns)

  • Socioeconomic groupings (income, education level, employment status)

3. Methodology documents for each polling or survey exercise, including:

  • Sample sizes

  • Weighting and stratification techniques used

  • Response rates

  • Selection criteria for respondents (how sampling frames were constructed)

  • Any exclusions or adjustments made post-survey

4. Commissioning details – whether any of these surveys were commissioned by external bodies (e.g., government departments, political parties, or third-party contractors) and, if so, which organisations commissioned them.

5. Data on regional or demographic targeting used in these surveys (e.g., whether certain groups were deliberately oversampled or undersampled).

6. Any internal evaluations or notes regarding the representativeness, reliability, or limitations of these polls.

We said

Thank you for your request. 

Please find below our responses to the questions you have raised. 

1. ONS collects data on public attitudes and social trends via its monthly Opinions and Lifestyle Survey. This survey is available for Government departments to commission content on a range of issues. The results from the survey are published in a monthly "Public Opinions and Social Trends" release. Occasionally, ad hoc data requests are also published on the ONS website. A list of these can be found on our website.  

2. Our monthly Opinions and Lifestyle publish data at an all-adult level (adults aged 16 and older in Great Britain). Where possible, we publish data by age groups (16-29 years old, 30 to 49 years old, 50 to 69 years old, and 70 and older) and by sex (male / female). Occasionally, we publish more in-depth releases of data based on pooled "waves". All breakdowns are derived from a range of survey questions (E.g. asking respondents about their date of birth to produce age bands), and due to the self-reported nature of the survey may be subject to some respondent bias (E.g. around occupation / employment data). These breakdowns vary depending on the release, with our most recent release based on pooled waves covering the following additional breakdowns based on self-reported data:  

Age bands 

  • 16 to 29 

  • 30 to 49 

  • 50 to 69 

  • 70 and over 

Sex 

  • Male 

  • Female 

Country 

  • England 

  • Wales 

  • Scotland 

Region 

  • North East 

  • North West 

  • Yorkshire and The Humber 

  • East Midlands 

  • West Midlands 

  • East of England 

  • London 

  • South East 

  • South West 

Ethnicity 

  • Asian or Asian British 

  • Black, African, Caribbean or Black British 

  • Mixed or Multiple ethnic groups 

  • White 

  • Any other ethnic group 

Disability status 

  • Disabled 

  • Non-disabled 

  • Don't know or Prefer not to say 

Employment status 

  • Employed 

  • Self employed 

  • Employed or self-employed including unpaid family worker 

  • Unemployed 

  • Economically inactive - retired 

  • Economically inactive - other 

Occupation group 

The Standard Occupational Classification (SOC) is a common classification of occupational information for the UK, in which jobs are classified by their skill level and content into the following nine major groups: 

  • Managers, directors and senior officials 

  • Professional occupations 

  • Associate professional occupations 

  • Administrative and secretarial occupations 

  • Skilled trades occupations 

  • Caring, leisure and other service occupations 

  • Sales and customer service occupations 

  • Process, plant and machine operatives 

  • Elementary occupations 

  • Employed but occupation is unknown 

IMD Quintiles 

The Index of Multiple Deprivation, is the official measure of relative deprivation for small areas in England. The IMD ranks every small area in England from 1 (most deprived area) to 32,844 (least deprived area). Deciles are calculated by ranking the 32,844 small areas in England, from most deprived to least deprived, and dividing them into 10 equal groups. These range from the most deprived 10 per cent of small areas nationally to the least deprived 10 per cent of small areas nationally. For this analysis, to ensure robust sample sizes, we have further grouped deciles into quintiles. IMD is derived based on the postcode provided by the respondent when completing the survey. 

  • 1st quintile - Most deprived 

  • 2nd quintile 

  • 3rd quintile 

  • 4th quintile 

  • 5th quintile - Least deprived 

Tenure group 

  • Own it outright 

  • Currently paying off a mortgage or loan used to buy the property 

  • Shared ownership (also known as 'part-own part-rent') 

  • Pay rent to the council, housing association, or charitable trust 

  • Pay rent to a private landlord 

  • Live here rent free (Including living rent-free in a relative's or friend's property but excluding squatting) 

  • All renters 

Education level 

  • Degree or equivalent 

  • Below degree level 

  • Other qualification 

  • None 

Parental status 

  • Parent of a dependent child 

  • Not a parent of a dependent child 

Household composition 

  • 1 adult only with no dependent children 

  • 2 adults only with no dependent children 

  • 3 adults or more with no dependent children 

  • 1 adult only and at least 1 dependent child 

  • More than 1 adult and at least 1 dependent child

3. All methodological steps applied to the Opinions and Lifestyle survey can be found in our latest "Quality Methods and Information" document.

4. Over the last 18 months, Government departments who have sponsored content on the survey included: 

  • Cabinet Office 

  • No10 Data Science  

  • NHS England 

  • Department for Health and Social Care 

  • Department for Transport 

  • Department for Education 

  • HMRC 

  • Go Science / Department for Science, Innovation and Technology 

  • Department for Environment, Farming and Rural Affairs 

  • Ministry of Housing, Communities and Local Government  

  • Ministry of Defence

5. All methodological steps applied to the Opinions and Lifestyle survey can be found in our latest "Quality Methods and Information" document.

6. Every year, the Opinions and Lifestyle Survey is subjected to an internal review as part of our Statistical Quality Maturity Model. This highlights the strengths and weakness of the survey design, with areas for development. As part of this, we publish any strengths and weakness about the design, including around representativeness, reliability or limitations, as part of the Survey's Quality Methods and Information documentation, available on the ONS website.