FOI reference: FOI-2025-3152
You asked
I am writing to request the following information under the Freedom of Information Act 2000:
The total amount of money the Department has spent on social media influencers since 1 July 2024.
We said
Thank you for your request.
In order to produce the most accurate and reliable statistics we need urgently to improve survey responses from younger, diverse audiences and influencers offer a route to these groups that can be more effective than other marketing and communications channels.
Between the 1st of July 2024 and current date (7th of October 2025), the Office for National Statistics (ONS) has paid £51,551.00 (inc. VAT) to suppliers in relation to social media influencer services.