"Figure 9c: Considerations made before shopping online by age group, 2016, Great Britain","" "Use reviews by others","" "","" "Notes","1. Base: Adults aged 16+ who have purchased over the internet in the last 12 months in Great Britain" "Unit","%" "","" "","Almost always","Sometimes","Rarely or never" "16-24","42","38","20" "25-34","53","36","11" "35-44","51","35","14" "45-54","49","37","14" "55-64","43","39","18" "65+","37","37","26"