"Figure 2: Most influential attributes in each conjoint study","" "Internal pilot study, March 2020","" "","" "Notes","" "Unit","Number of respondents" "","" "","Source","Frequency","Geography","Price" "Conjoint 1","9","1","9","0" "Conjoint 2","8","9","2","0" "Conjoint 3","8","4","2","5" "Conjoint 4","0","2","10","7"