"Figure 1: Relationship between sales shares and corresponding ranks for toothpaste, May 2011","" "","" "","" "Notes","" "Unit","% " "","" "Variable","Rank","Weight" "Expenditure","39","0.83" "Expenditure","76","0.46" "Expenditure","124","0.04" "Expenditure","129","0.02" "Expenditure","125","0.04" "Expenditure","123","0.04" "Expenditure","135","0.02" "Expenditure","150","0.00" "Expenditure","66","0.53" "Expenditure","36","0.87" "Expenditure","119","0.09" "Expenditure","165","0.00" "Expenditure","32","0.97" "Expenditure","106","0.20" "Expenditure","104","0.21" "Expenditure","87","0.36" "Expenditure","65","0.54" "Expenditure","171","0.00" "Expenditure","156","0.00" "Expenditure","167.5","0.00" "Expenditure","93","0.31" "Expenditure","67","0.53" "Expenditure","63","0.57" "Expenditure","61","0.60" "Expenditure","157","0.00" "Expenditure","91","0.33" "Expenditure","25","1.11" "Expenditure","167.5","0.00" "Expenditure","116","0.11" "Expenditure","145","0.00" "Expenditure","109","0.17" "Expenditure","112","0.15" "Expenditure","47","0.74" "Expenditure","84","0.40" "Expenditure","107","0.18" "Expenditure","90","0.34" "Expenditure","82","0.42" "Expenditure","113","0.11" "Expenditure","147","0.00" "Expenditure","169","0.00" "Expenditure","182","0.00" "Expenditure","103","0.22" "Expenditure","122","0.04" "Expenditure","22","1.16" "Expenditure","174","0.00" "Expenditure","185.5","0.00" "Expenditure","100","0.23" "Expenditure","132","0.02" "Expenditure","136","0.02" "Expenditure","111","0.15" "Expenditure","37","0.87" "Expenditure","134","0.02" "Expenditure","159","0.00" "Expenditure","97","0.27" "Expenditure","127","0.03" "Expenditure","155","0.00" "Expenditure","138","0.01" "Expenditure","180","0.00" "Expenditure","30","1.00" "Expenditure","55","0.67" "Expenditure","17","1.45" "Expenditure","152","0.00" "Expenditure","77","0.46" "Expenditure","62","0.59" "Expenditure","1","5.05" "Expenditure","31","0.99" "Expenditure","33","0.97" "Expenditure","160","0.00" "Expenditure","179","0.00" "Expenditure","86","0.37" "Expenditure","24","1.14" "Expenditure","177","0.00" "Expenditure","80","0.45" "Expenditure","154","0.00" "Expenditure","151","0.00" "Expenditure","85","0.38" "Expenditure","88","0.34" "Expenditure","42","0.81" "Expenditure","163","0.00" "Expenditure","19","1.36" "Expenditure","52","0.71" "Expenditure","60","0.61" "Expenditure","184","0.00" "Expenditure","73","0.48" "Expenditure","140","0.01" "Expenditure","121","0.06" "Expenditure","178","0.00" "Expenditure","176","0.00" "Expenditure","139","0.01" "Expenditure","5","2.88" "Expenditure","118","0.10" "Expenditure","162","0.00" "Expenditure","2","3.46" "Expenditure","14","1.60" "Expenditure","183","0.00" "Expenditure","18","1.39" "Expenditure","166","0.00" "Expenditure","13","1.65" "Expenditure","173","0.00" "Expenditure","108","0.17" "Expenditure","96","0.27" "Expenditure","172","0.00" "Expenditure","170","0.00" "Expenditure","57","0.63" "Expenditure","10","1.94" "Expenditure","51","0.71" "Expenditure","71","0.48" "Expenditure","68","0.51" "Expenditure","23","1.14" "Expenditure","45","0.77" "Expenditure","7","2.59" "Expenditure","81","0.44" "Expenditure","16","1.51" "Expenditure","6","2.72" "Expenditure","15","1.59" "Expenditure","26","1.10" "Expenditure","8","2.58" "Expenditure","102","0.23" "Expenditure","89","0.34" "Expenditure","158","0.00" "Expenditure","64","0.55" "Expenditure","181","0.00" "Expenditure","58","0.63" "Expenditure","79","0.45" "Expenditure","43","0.80" "Expenditure","148","0.00" "Expenditure","44","0.78" "Expenditure","149","0.00" "Expenditure","161","0.00" "Expenditure","126","0.04" "Expenditure","114","0.11" "Expenditure","185.5","0.00" "Expenditure","98","0.25" "Expenditure","175","0.00" "Expenditure","94","0.31" "Expenditure","53","0.70" "Expenditure","83","0.41" "Expenditure","75","0.47" "Expenditure","48","0.74" "Expenditure","21","1.19" "Expenditure","59","0.63" "Expenditure","46","0.74" "Expenditure","3","3.36" "Expenditure","101","0.23" "Expenditure","9","2.25" "Expenditure","143","0.01" "Expenditure","153","0.00" "Expenditure","120","0.06" "Expenditure","27","1.09" "Expenditure","137","0.01" "Expenditure","50","0.72" "Expenditure","4","2.93" "Expenditure","70","0.48" "Expenditure","11","1.91" "Expenditure","34","0.97" "Expenditure","115","0.11" "Expenditure","95","0.28" "Expenditure","110","0.16" "Expenditure","69","0.50" "Expenditure","72","0.48" "Expenditure","49","0.73" "Expenditure","117","0.10" "Expenditure","40","0.83" "Expenditure","164","0.00" "Expenditure","28","1.05" "Expenditure","74","0.47" "Expenditure","38","0.84" "Expenditure","56","0.64" "Expenditure","144","0.00" "Expenditure","141","0.01" "Expenditure","29","1.02" "Expenditure","41","0.83" "Expenditure","105","0.20" "Expenditure","92","0.32" "Expenditure","99","0.25" "Expenditure","128","0.03" "Expenditure","133","0.02" "Expenditure","130","0.02" "Expenditure","131","0.02" "Expenditure","35","0.93" "Expenditure","12","1.80" "Expenditure","54","0.67" "Expenditure","78","0.45" "Expenditure","20","1.34" "Expenditure","146","0.00" "Expenditure","142","0.01" "Quantity","14","1.68" "Quantity","31","1.00" "Quantity","122","0.08" "Quantity","127","0.03" "Quantity","126","0.04" "Quantity","121","0.08" "Quantity","128","0.02" "Quantity","149","0.00" "Quantity","71","0.46" "Quantity","37","0.86" "Quantity","123","0.07" "Quantity","163.5","0.00" "Quantity","18","1.42" "Quantity","119","0.09" "Quantity","120","0.08" "Quantity","95","0.28" "Quantity","76","0.42" "Quantity","173","0.00" "Quantity","160.5","0.00" "Quantity","180.5","0.00" "Quantity","41","0.81" "Quantity","21","1.39" "Quantity","16","1.50" "Quantity","88","0.37" "Quantity","166","0.00" "Quantity","70","0.46" "Quantity","6","2.85" "Quantity","180.5","0.00" "Quantity","106","0.20" "Quantity","135","0.02" "Quantity","85","0.39" "Quantity","77","0.42" "Quantity","29","1.18" "Quantity","52","0.61" "Quantity","98","0.25" "Quantity","30","1.08" "Quantity","36","0.88" "Quantity","109","0.16" "Quantity","146","0.00" "Quantity","155","0.00" "Quantity","170.5","0.00" "Quantity","96","0.28" "Quantity","125","0.05" "Quantity","32","0.97" "Quantity","168","0.00" "Quantity","180.5","0.00" "Quantity","111","0.14" "Quantity","138","0.01" "Quantity","137","0.01" "Quantity","94","0.29" "Quantity","17","1.46" "Quantity","130","0.02" "Quantity","160.5","0.00" "Quantity","102","0.22" "Quantity","142","0.01" "Quantity","157","0.00" "Quantity","140","0.01" "Quantity","180.5","0.00" "Quantity","43","0.79" "Quantity","39","0.83" "Quantity","28","1.20" "Quantity","151","0.00" "Quantity","60","0.51" "Quantity","67.5","0.48" "Quantity","2","3.88" "Quantity","40","0.82" "Quantity","87","0.37" "Quantity","163.5","0.00" "Quantity","173","0.00" "Quantity","84","0.39" "Quantity","82","0.40" "Quantity","180.5","0.00" "Quantity","65","0.50" "Quantity","154","0.00" "Quantity","153","0.00" "Quantity","113","0.12" "Quantity","73","0.44" "Quantity","89","0.36" "Quantity","168","0.00" "Quantity","80","0.41" "Quantity","105","0.20" "Quantity","108","0.17" "Quantity","180.5","0.00" "Quantity","83","0.40" "Quantity","132.5","0.02" "Quantity","118","0.10" "Quantity","173","0.00" "Quantity","180.5","0.00" "Quantity","141","0.01" "Quantity","8","2.28" "Quantity","116","0.10" "Quantity","152","0.00" "Quantity","3","3.62" "Quantity","9","2.06" "Quantity","180.5","0.00" "Quantity","25","1.22" "Quantity","163.5","0.00" "Quantity","15","1.67" "Quantity","170.5","0.00" "Quantity","75","0.42" "Quantity","50","0.62" "Quantity","163.5","0.00" "Quantity","180.5","0.00" "Quantity","47","0.68" "Quantity","27","1.20" "Quantity","46","0.70" "Quantity","67.5","0.48" "Quantity","62","0.51" "Quantity","22","1.38" "Quantity","24","1.33" "Quantity","1","4.27" "Quantity","72","0.45" "Quantity","7","2.59" "Quantity","4","3.30" "Quantity","10","1.94" "Quantity","11","1.88" "Quantity","5","3.11" "Quantity","81","0.40" "Quantity","78","0.41" "Quantity","157","0.00" "Quantity","110","0.16" "Quantity","180.5","0.00" "Quantity","48","0.68" "Quantity","61","0.51" "Quantity","38","0.83" "Quantity","148","0.00" "Quantity","49","0.66" "Quantity","157","0.00" "Quantity","159","0.00" "Quantity","112","0.13" "Quantity","114","0.11" "Quantity","180.5","0.00" "Quantity","100","0.23" "Quantity","180.5","0.00" "Quantity","69","0.46" "Quantity","57","0.55" "Quantity","55","0.58" "Quantity","74","0.42" "Quantity","58","0.54" "Quantity","56","0.57" "Quantity","91","0.35" "Quantity","64","0.50" "Quantity","13","1.79" "Quantity","107","0.18" "Quantity","26","1.21" "Quantity","143","0.01" "Quantity","150","0.00" "Quantity","124","0.06" "Quantity","104","0.21" "Quantity","129","0.02" "Quantity","45","0.73" "Quantity","12","1.84" "Quantity","92","0.33" "Quantity","19","1.42" "Quantity","20","1.41" "Quantity","90","0.35" "Quantity","35","0.90" "Quantity","59","0.54" "Quantity","101","0.23" "Quantity","103","0.22" "Quantity","66","0.50" "Quantity","86","0.38" "Quantity","34","0.95" "Quantity","168","0.00" "Quantity","99","0.23" "Quantity","115","0.10" "Quantity","44","0.79" "Quantity","53","0.61" "Quantity","144","0.01" "Quantity","139","0.01" "Quantity","51","0.62" "Quantity","63","0.51" "Quantity","117","0.10" "Quantity","79","0.41" "Quantity","93","0.30" "Quantity","131","0.02" "Quantity","136","0.01" "Quantity","134","0.02" "Quantity","132.5","0.02" "Quantity","54","0.60" "Quantity","23","1.36" "Quantity","33","0.96" "Quantity","97","0.27" "Quantity","42","0.81" "Quantity","147","0.00" "Quantity","145","0.00"